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However, Shanghai nike free run australia creative industries with the service platform of the present research found that the older Feng Xiang is now the main consumer age, Nike designs are actually conservative, and he was faced with the difficult choice: On the one hand, you want to keep the traditional Nike Trusted brands, and also to seek a breakthrough in young consumers, market place.

"The nike free run womens brand, have only two choices,http://www.nikefreerunx2012.com/ one is a tide change, a trend, not a classic. Yu Ming Yang " are also of the view that the two choose to Nike brand is very difficult to trade-offs, "You don't change, just to meet the old generation of consumer demand, have you changed, you may lose a lot of brands."

These challenges are precisely Shanghai city departments are working hard to resolve the problem. Shanghai's cultural and creative industry leadership group birthday congratulations, deputy director of the Office of the media-chang said, "Shanghai nike free 3.0 brand to rehabilitation, and cannot be separated from the government, social ecology and intermediary organizations three dimensional construction. "He Shou-chang, "rehabilitation" Nike brand, not only for Shanghai culture needs, but also economic restructuring, the Renaissance, as well as social benefits will also be a cost-effective.

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