Just, "changes in the market, it is difficult to assess the sustainability advantage how long."Apparel industry independent review troops post in the nike free to dare to break through, the courage to explore at the same time, but also to the new financial reporter out Nike. Fashion movement, did not look so perfect.
Generally speaking, sports brands can be divided into two camps: a category to a cheap nike shox, Adidas, lining, Anta as representative to provide professional sports equipment consisting mainly of professional sports brand; another kind is to include kappa, puma, XTEP inside, to fashion elements and entertainment stars as a brand characteristics of fashion brands.A mature market, Nike achievements are far greater than the latter, and in the sports goods consumption is not mature enough in the Chinese market, so far, professional sports brand can not show.
"Fashion movement, must be firmly established in the sports category, otherwise it is easy to get into the leisure products in the field of a vast expanse of water." cheap nike CEO Zhang Qing on the new financial reporters, Nike brand strategy, may also not clear enough.Zhang Qing's evidence is, not long ago just held XTEP ten anniversary celebrations, Ding Shuibo referred to the professional sports market, to firmly take the popular, leisure route perspective.
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