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After taketing office, Zhang Zhi brave introduces the fresh blood vigorously, starts the channel to transform.Starts an undertaking near for ten year nike free 5.0 to follow the wholesaler channel continuously, as a result of the profit undulation, the wholesaler changes throws other brands, causes the Nike market rapid atrophy.In view of this disease, Zhang Zhi starts to impel the Nike exclusive agency strategy massively bravely, to at the end of June, 2005, Nike already had 3012 in the nation to specially permit the retail sales gate shop, in Beijing, Shanghai and so on 11 cities had the near 400 exclusive agencies directly. In addition opened many shop fronts gold of land sector in of Beijing and the Shanghai to be big and the arrangement repair modernization flagship shop.

But to 2005, these Nike Air Max 90 shop front image, has already carried on the fourth promotion, conforms to the recent development tidal current. According to the plan, in 2008 the Nike brand shop number will increase to 5000, mainly will concentrate two, three big cities and inland economy grows the rapid region, future still will be able to maintain 75% will be the Nike special permission alliance shop, 25% piece were the exclusive agency.

But IBM and Li Aobei accepts entry, then helped nike shoes australia Corporation to find the general orientation.In to in 2002 ago 12 years, the Nike advertisement subject demand has traded 8 times."Leaves from earliest "the Chinese new generation of hope" oneself "my movement I to exist" splendidly", "beauty world sharing movement", "splendidly, source from true colors" and so on.

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